AFFICHAGE DYNAMIQUE (dynamic displays) means:

unrivalled FLEXIBILITY
a campaign RIGHT AT THE HEART OF YOUR TARGET
A LA CARTE circulation
EXCEPTIONAL impact
adaptation to all MEDIA PLANS
use adapted to ALL BUDGETS

AFFICHAGE DYNAMIQUE comes into play for campaigns of the following types:

TRADE MARKETING
BUSINESS TO BUSINESS
CORPORATE
INSTITUTIONAL

BUT ALSO EVENT ORGANISATION, OPERATIONAL MARKETING, MULTIMEDIA, HEALTH, etc.